Careers

Job title: Marketing Manager

Location: Central London
Reports to: Managing Director
Contract: Full-time (or part-time for the right candidate)

INTRODUCTION

Halfpenny London is a renowned British luxury fashion brand celebrated for its distinctive aesthetic, innovative craftsmanship, and effortless fusion of tradition and modernity. With a commitment to exquisite design and uncompromising quality, we continue to push creative boundaries while maintaining our deep respect for artisanal techniques. At Halfpenny London, we believe in authenticity, creativity, passion, and continuous evolution, fostering a culture that inspires and empowers every team member.

THE ROLE

The Marketing Manager is responsible for bringing the Halfpenny London brand to life across every customer-facing channel, turning our brand strategy into a clear, consistent and effective marketing plan.

Working closely with the Founder & Creative Director and Managing Director, you will plan and deliver marketing activity across brand, content, digital, CRM, social, wholesale, partnerships, PR and events, ensuring that everything we do feels unmistakably Halfpenny London.

This is both a strategic and hands-on role. You will connect brand storytelling with commercial priorities, using customer insight and performance data to continually improve how we reach, engage and convert brides throughout their journey with us.

You will be the person who joins the dots: between the atelier and the boutique, brand and commercial, digital and physical, and between the many internal and external partners involved in bringing Halfpenny London to the world.

KEY RESPONSIBILITIES

Brand & Marketing Planning

• Own and manage the annual and seasonal marketing calendar, translating business priorities and brand strategy into campaigns and activity.

• Work closely with the Founder & Creative Director and Managing Director to develop marketing plans that support both brand and commercial objectives.

• Ensure the Halfpenny London brand, messaging and tone of voice are consistently and thoughtfully expressed across every customer touchpoint.

• Bring together activity across content, social, CRM, digital, PR, partnerships, retail and events so that the customer experiences one connected brand.

• Manage marketing budgets and external partners, ensuring activity is well planned, delivered effectively and measured appropriately.

• Work closely with the wholesale team to understand their commercial priorities and develop marketing activity, content and tools that support our international stockist network and strengthen how Halfpenny London is represented in each market.

Content and Social

• Work with the Content Lead (external support) to plan the content calendar across Halfpenny London's owned channels, balancing brand storytelling with commercial priorities.

• Manage and brief social and content resource, freelancers and external partners.

• Brief and oversee campaign, social-first and always-on content, from collection launches and atelier stories to real brides, events and boutique activity.

• Work with the creative team to identify stories and moments that bring the extraordinary craft, personality and people behind Halfpenny London to life.

• Ensure content reflects both the fashion point of view of the house and the emotion of becoming a Halfpenny bride.

  
  

Digital, CRM and Customer Journey

• Help shape a digital experience that reflects the warmth, expertise and individuality of the Halfpenny London boutique.

• Own the CRM and email marketing calendar, developing communications that support brides throughout a longer and highly considered customer journey.

• Identify opportunities to grow and engage our customer database.

• Work closely with the boutique team to understand the journey from discovery and consideration through appointment and purchase, and beyond the wedding.

• Use customer insight, CRM data and digital performance to understand what's working, identify opportunities and continually improve marketing effectiveness.

• Work with external digital and media partners, and external paid agency to ensure paid and owned activity works together effectively.

  
  

PR, Partnerships and Community

• Work with the Founder & Creative Director to support press opportunities, interviews, events, podcasts, panels and other appearances.

• Identify relevant talent, stylists, creators, cultural opportunities and partnerships that can authentically extend the Halfpenny London world.

• Develop relationships with brides and advocates, identifying opportunities to tell their stories and keep them connected to the brand beyond their wedding.

• Seek out collaborations with like-minded brands and partners that introduce Halfpenny London to relevant new audiences.

  
  

Campaigns, Events and Activations

• Support the planning and delivery of seasonal campaign shoots, including briefing, production, casting and go-to-market planning.

• Manage marketing around collection launches, bridal fashion weeks, trunk shows, boutique events and other brand activations.

• Ensure each moment is considered beyond the event itself, with a clear plan for content, PR, social, CRM and amplification.

• Work collaboratively across the business to make sure activity is delivered smoothly, beautifully and on time.

WHAT WE'RE LOOKING FOR

• 4–6 years' marketing experience, ideally within fashion, luxury, lifestyle or another highly considered customer category.

• Experience managing integrated marketing activity across content, social, CRM, digital and brand.

• Strong editorial judgement and an instinct for what makes compelling brand storytelling.

• Commercially minded and comfortable using data and customer insight to inform decisions.

• Experience briefing and managing agencies, freelancers and creative partners.

• Excellent written communication and an ability to protect and develop a distinctive brand voice.

• Highly organised, with the ability to manage multiple projects, partners and deadlines.

• Collaborative, warm and emotionally intelligent, with an understanding that the customer experience is every bit as important as the marketing around it.

• Genuinely interested in fashion, culture and the changing ways people discover and engage with brands.

• Comfortable moving between strategic thinking and hands-on delivery. This is a role for someone just as happy presenting a marketing plan as steaming a dress on a shoot when that's what needs doing.

WHAT WE OFFER

Halfpenny London is an independent business with creativity, craft and people at its heart. You will work closely with the Founder & Creative Director, Managing Director and senior team, with the opportunity to have a meaningful influence on how the brand grows and how it connects with the next generation of Halfpenny brides.

• A collaborative and creative working environment in the heart of London.

• Competitive salary.

• Private medical insurance and Health Cash Plan benefits.

• Opportunities for professional development and growth.

• Exposure to international fashion events, industry partners and the wider luxury and bridal landscape.

To apply, send your CV & Cover letter to careers@halfpennylondon.com.