Introducing our new Daydreamer collection
In times of crisis, my default reaction is to immerse myself in everything I find beautiful. I find it comforting to focus on something exquisite, even just for a moment. It helps me to remember that no matter how dark the night becomes, the sun will inevitably rise. It’s mind-boggling to think that, only a couple of months ago, we were unbelievably excited for London Bridal Market and the launch of our new Daydreamer collection.
We’d decided to push back the launch indefinitely but the bridal industry will not be silenced! We’ve had so many press requests for our new images so we reconsidered and have decided to release these wonderful new images into the world. If they bring you a moment of joy from seeing what the future holds when the time comes to get safely back in the boutique, then that would make me very, very happy.
Before the world was turned upside down, the idea for the Daydreamer collection was conceived during my daily commute from Kent into my atelier in Bloomsbury. Life was incredibly fast paced and I’d forgotten how important it is to unplug and take a breath. Time was such a luxury then, and the forced solitude of my journey helped me remember the childlike pleasure and freedom of daydreaming.
Gazing at the exquisite landscapes as they sped by, allowed my mind to wander off and explore. I’m always incredibly inspired by my surroundings and the sheer, untouched beauty of the dawn light twinkling on the morning dew, or rays of sunshine flickering through gaps in the trees, filled me with joy. From my fascination with this magical, hypnotic light, the seed of an idea grew and blossomed.
The Daydreamer collection is a natural evolution of the brand. We’ve continued to develop our own, exclusive beading & embroidery, while my obsession with textiles has reached new heights! The result is a distinctive edit of finely crafted details and ethereal silhouettes, grounded with our signature clean lines and luxury textiles. Every piece is steeped in the heritage of Halfpenny London and I hope you love them as much as I do. View the full collection here.
Love,
Kate & the Halfpennys xxx